Badge Overview
Digital Marketing
Published Public {} Badge Class Data
Digital Marketing
Issued by William Paterson University of New Jersey
Badge Description
Students completing this badge have learned how to analyze online marketing strategies and argue for their use in different digital marketing situations, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing and mobile marketing.
NACE Career Readiness Competencies: Communication; Technology
Badge Criteria
Courses Completed
ENG 1100 College Composition (3 credits); MKT 2100 Principles of Marketing (3 credits); MKT 3330 E-Marketing (3 credits); MKT 3321 Social Media Marketing (3 credits)
Aligned Outcomes
-
https://naceweb.org/docs/default-source/default-document-library/2024/resources/nace-career-readiness-competencies-revised-apr-2024.pdf?sfvrsn=1e695024_6
NACE Competencies For a Career Ready Workforce
William Paterson University undergraduate certificates and badges are aligned with one or more of the eight Career Readiness Competencies defined by the National Association of Colleges and Employers (NACE).
